The filler era has ended!  
We are more in the era of “I simply want to look fresh” 

The Rise and Fall of Fillers 

Since years, millions of people have gone to dermatologists with one particular goal: to look more beautiful and feel more beautiful. 

The beauty industry has been obsessed with the pursuit of youthful perfection. Fillers have gone from a subtle solution for addressing age-related concerns to a tool for ultimate transformations. 

However, as with any trend, there’s a risk of going too far: This era of filler created a specific aesthetic marked by overfilled, pillow faces, and full, puffy lips and cheeks, highlighting the importance of a balanced and natural approach to cosmetic procedures. 

A Shift Towards Natural Beauty 

Today, a growing number of people are embracing a more natural approach to beauty. The focus has shifted from extreme transformations to minimal enhancements that highlight individual unique features. This natural beauty movement has led to a decline in the popularity of excessive filler use. Dr. Fidawi, at Dr Georges Ziade Clinics said: “I can’t remember the last time somebody asked me for big, juicy, plump lips. Everybody wants natural, contoured lips”. And same for chins and cheeks. 

If you know famous faces, the shift can be defined as this: “Everyone wanted to look like Kylie Jenner. Today, they want to look like Bella Hadid”. 

Why is Natural Beauty the New Trend? 

• Authenticity: People are seeking genuine beauty that reflects their unique features. They want to look more snatched without drawing attention to themselves, so they’re asking for very elegant lips and refined jawlines without a lot of volume. 

• Longevity & Safety: Natural-looking results age more gracefully and require fewer revisions. Overfilling can lead to unnatural results and potential filler migration complications 

• Preventive Skincare: Today, a robust skincare routine, including sun protection and quality products, can delay the signs of aging. New topical treatments and injectables were developed to boost your collagen, elastin, and good fibroblasts tensioning your skin, giving a light filler effect, without “volumizing” your face.  

• Minimally Invasive Procedures: Techniques like skin microneedling, platelet-rich plasma (PRP), laser therapy, ultrasound skin tightening, and radiofrequency, lifting surgeries with minimal downtime — when used judiciously, can all help to tighten and improve skin texture and elasticity without the need for fillers. 

• Holistic Wellness: A healthy lifestyle, including a balanced diet, regular exercise, and adequate sleep, contributes to radiant skin and overall well-being. 

Always remember that true beauty lies in authenticity and self-acceptance. Clinics and physicians who followed since the beginning of their practice, the theory of multimodality treatment while respecting natural beauty, could retain their market prime and loyal patients. The esthetic industry can be very similar to fashion industry: Trends will always be present and sometimes excessively followed especially with the influence of social media. But, on the other hand, elegant beautification while keeping the person’s natural beauty and identity will always be the best classy choice on the short and long terms.  

Other News 

Curious to know what we’ve been up to these few months? Let’s wrap it up!

Dr. Ziade recently shared his expertise in rejuvenation techniques to a live audience in Saudi Arabia during the Scientific Academy of Aesthetic Medicine (SAAM) conference and exhibition where he presented a full face approach using injectables.

Drs. Sandra Kozak and  Fidawi attended a Morpheus event in Dubai, where they gained valuable insights into the latest advancements in Morpheus technology.

Dr. Georges Ziade Clinics hosted an exciting open day featuring SkinCeuticals skincare brand in Dubai. Guests enjoyed personalized consultations with dr. Fidawi and discovered a range of high-quality effective products to address their skin concerns.

And now, for the exciting news… We are thrilled to introduce our new mobile app! A convenient tool that allows you to easily access your medical history, track your loyalty card points, and conveniently schedule your appointments.